FILM AND FLAGS bachelor school project client: World Cinema dk category: identity / housestyle, printed matter, campaign etc. LEAN World Cinema dk is a cinematic project in Copenhagen which shows non-western / non-hollywood movies from around the globe. The movies are selected by a group of foreign filmlovers from the danish film-making society. World Cinema dk produces short movies with emigrants as a form of integration-project as well as giving assignments to schools so that teachers can use the movies as part of the educational material. The Identity features a design system made out of 3 horisontal slices, a grid and different color combinations. The result is a vibrant and flexible identity, given a new feel with every new movie. Every poster creates a new flag for every movie, and the color variations are endless.

The identity is executable on all kinds of media, from cd and dvd covers to posters and annual program catalogues.

spreads from the annual program catalogue.

Poster campaign. The campaign posters creates a personality for World Cinema dk using the faces of the audience. The campaign is a teaser for World Cinema dk and therefore does not feature the logo, it is to be used in the first stage og marketing to spark an interest in World Cinema dk.