SILENT SOUND
made @ Goodmorning Technology

D&AD SELECTION 2008
IF AWARD 08
PRINT MAGAZINE AWARD 08
CREATIVE CIRCLE 08, SHORTLIST

client: Widex Hearing Aids
category: Package design
SILENT SOUND
The dual layered package+sleave makes the soundwave come to life on this multi award winning packaging design for Widex hearing aids released worldwide fall 2007.
The soundwave spells the Widex-payoff
"High Definition Hearing".

The video (see after the pictures) + pictures of this package quickly sirculated the globe on the internet and by word of mouth.

kitsunenoir.com wrote
"How awesome would it be to get hearing aids in a box like that? It’s looks like an Apple level of styling. I know I’d want to wear them more if they came in a sick package like that"

Underwired wrote
"..a package for hearing aid company Widex, which is sure to give young design whores around the world a boner"